Getting customer feedback is great. The reason why is because it eliminates the need to guess what’s on your customer’s mind. Instead, they just tell you. This is what social media services strive for. The ability to read the customer’s mind is very sought after. But, there is an added bonus to customer feedback. It’s an opportunity for some great content. Not only in the post themselves but because you know what works and what doesn’t. Take a look at how social media services use customer feedback for content to produce great conversations.
Let’s start off by understanding the why. A key part of social media services is understanding the why. Finding out “who” you are targeting is important. But finding out “why” they would buy your product or use your service is different. This is where customer feedback comes into play. They provide the “why” for you. They know what they like and what they don’t like. Therefore, if they left a positive review, then it’s safe to say they like your brand. Another good idea is to take a look at your competition. See their feedback and find out what their customers like most about them.
Another great idea is to use testimonials. This is the perfect opportunity to create content using customer feedback that showcases your brand. It allows your audience to see that another person has used your product or service and that they loved it. It provides trust, credibility, and builds up your brand’s reputation. Also, don’t forget to look at comments, whether they are on blogs or social media posts. They can be a great source of information. Plus, if you engage with your followers then other people will take notice and see that it’s worth following your brand. It’s a win-win situation!
One of the core tenets of social media is to be social. By engaging with your audience, you show that your brand cares. So encourage customer feedback, comments, and concerns. By having an active engagement take place on your social media, you are demonstrating that your brand has an online community.
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