Twitter just rolled out a terrific new update to their platform: Polls!
If you haven’t had the chance to experience the update yet, here’s a snippet of what it’s like:
To create a poll, start the same way you would with anything else you want to tweet. Along the bottom you can see the new poll icon (sitting to the right of the media and location icons). Once you have selected the poll icon, you will be able to type out your poll’s answer choices (right now Twitter is only allowing two answer options). Once you have your answers, just select “Tweet” and you are done!
The poll will be live on your account for your followers to vote on for 24 hours. Once they have voted, they will then be able to see how their vote lined up with others and will see something similar to the image below.
Now, on to the good stuff and how this can effectively be used for social media marketing.
If you want key insights into what products people like and dislike, their geographical location, if they prefer the color blue or pink, or any number of things, the new poll feature now makes it easier than ever to collect this data. While the poll only allows for two answer choices at this time, it is limiting, but still very useful.
If you are looking for more engagement on your tweets, this is a great tool for you. The poll feature is new and exciting, so of course everyone will be trying it out. People love to be interactive, and this is a very simple way to get them engaged in your content. Be sure to ask the right questions and make them want to respond and participate in the poll.
Use this new feature hand in hand with Twitter’s trending topics feature. Take a look at what topics are trending, see if you can incorporate a topic for your brand, and use the poll feature to ask a question relative to the topic. Be sure to use whatever the trending topic’s hashtag is so that you are able to gain more exposure.
Have you tried the new poll feature? Let us know what you think of it!