Influencer Marketing on a Budget

Connecting the community, as influencers.

If your Tampa-based business is reliant on social media services to make sales, then influencer marketing on a budget is certainly something that you’ve heard of. In case you haven’t, you may ask: what is influencer marketing. Influencer marketing is a marketing strategy that uses influential social media users and their services to help inform the market about your brand, rather than attempting to target the market segment directly. Some of the benefits your Tampa business can see from this are that your social media shares seem more organic, which can lead to more clicks and potential sales.

The benefits seem great enough that social media influencer marketing on a budget seems like it should be a costly approach, and it can be if you decide to go with influencers with the highest reach and audience. Instead, consider micro-influencers. By focusing on people with smaller overall reach to spread the word about your Tampa business, your social media services reach can expand by the amount of every person in the immediate network. In some cases, a reliable network of micro-influencers can actually be more influential than a tweet from a celebrity, as it can seem more natural and like a word-of-mouth recommendation.

An easy way to gain the attention of influencers and their network of followers is to try guest-posting to their blogs. This is a cheap, if not free, way to get your brand the attention of these influential people. Most influencers have their own blog, and they’re likely to need content to keep their blog running and interesting. If you can find a road here, it’s definitely worth your time.

A similar strategy could be to invite influencers to take part in a “round-up” blog post for your own site. In this case, you gain access to the influencers’ networks of followers, serves to give the influencer access to a wider audience, and gives you more brand credibility. Because it’s a win-win situation for both you and the influencer, this is a great way to go.

A final strategy to try is to offer influencers a trial of your product or service. What better way to get someone talking about your business than to show them what you do? This is a tried-and-true way to get someone interested in what you’re offering, and it only costs the amount of your product. Put your money where your mouth is—show them that you’re proud of what you offer and they’ll pass the word on to their followers.