Instagram is a hugely successful online platform that should not be overlooked by your company’s social media marketing strategy. In fact, if you haven’t set up your business Instagram account, you should do so sooner rather than later. Instagram is a visual-based platform that allows users to post pictures and videos along with a caption. This platform is great for business because it allows you to show off your company’s products.
Instagram 101 in Social Media
Instagram allows you to upload photos and videos and edit them with various filters. When you post the content to your business’ account, you can also post a caption to go along with it. This is a great opportunity to market your post even further. One way to do this effectively is to use relevant hashtags in your caption.
Hashtags are hash symbols (#) followed by a word or a phrase. By using hashtags, you create a searchable link. Hashtags are a great opportunity for social media marketers. You can create your own hashtags, customized to your business or you can participate in other hashtags. Here are some hashtags you should consider using in your upcoming Instagram posts.
- #TBT: This acronym stands for Throwback Thursday. The hashtag, #TBT, is highly popular on Instagram. There are hundreds of thousands of posts on Instagram with this hashtag. Posts with this hashtag are posted on Thursday and are paired with an older photo.
- #Transformation Tuesday: Like #TBT, this hashtag encourages you to post an older picture. Typically when using this hashtag, users create a side-by-side comparison between two things to show the difference. This is a great way to showcase how your business or product has changed over the years. By comparing one photo to the other, you can show your followers how your business and its products have evolved over time.
- #Quote: This hashtag is great to use when your photo has written content displayed on top of the image. People search this hashtag when they want to read quotes. This a great way to get marketing material read by potential customers.
- Any hashtags that your customers are using. You know your customers better than anyone else. When you interact and engage with them on Instagram, take notes on which hashtags they are using most. When creating content for your company’s Instagram account, consider these hashtags and use them in your posts.
Of course, you can always use other hashtags or create your own. For tips and tricks about using hashtags on Instagram, Twitter and Facebook, click here.
Marli Harrelson recently moved to the Tampa area after graduating from The University of Alabama with a degree in Communication and Information Sciences. When she’s not on social media, she’s traveling, eating or watching college football.