Your audience is one of your greatest assets when it comes to social media services and digital marketing. For that reason, it is important to learn how you can turn these fans into brand warriors that help spread brand awareness. A group of engaged followers is worth more than an army of disengaged followers. This is because through social media services, they can positively affect your digital marketing efforts. The way it works is pretty simple. When your brand posts something and a fan engages with that post, it tells the social media service that this post is valuable content. So, the more users that engage with a post, the more valuable it becomes. This also increases the chances of other users engaging with the post too. To ensure that your brand is at the top of its game when it comes to utilizing these social media services, it’s important to remember these three things:
Find Your Brand Warriors
The first step is to find your brand warriors. The fans that always comment, tweet, share, or post are your target. These are the people who are passionate about your brand. But, how do you find them? Well, it starts by responding to them! Your brand needs a unique voice on social media that doesn’t sound like just any other company. It needs that human, personal touch. Once you find these fans, reward them. Create spotlight posts to draw attention to them or their posts/work. This can help recognize them and help with user engagement. So remember, message your brand warriors and encourage them to engage with your posts.
Recruit Brand Warriors
Now that you found your brand warriors, it is time to recruit them. Give them clear direction and let them know how important and meaningful their engagement is. When they know that their engagement is important and impactful, it is then time to give them the tools to help spread your brand’s message.
Recognize Your Brand Warriors
By using gamification, where you add gameplay to social media content, you encourage your brand warriors to compete for recognition. Contests, giveaways, and leaderboards help to drive engagement due to a natural drive towards competition that will help get users interested. Leaderboards help to push this by allowing your brand warriors to get recognized by other users. Adding this element of gameplay really helps to drive social media engagement.
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