Musicians and Digital Marketing: 3 Mistakes to Avoid

Connecting the community, as influencers.

There is a huge market for musicians on social media. Just look at how successful Taylor Swift has been with her social media platforms and staying connected with her fans. All that said, there are a few things some musicians still need to learn when it comes to mastering the art of a fine social media presence.

Here are some of the biggest mistakes you can avoid:

Only promoting yourself or your band

Time and time again we see pages that are ONLY promoting themselves. You need to learn how to show some love to other people. Share photos of your fans, or places you visit on the road. If you can scroll through your timeline and only see your face (or faces) you’re doing it wrong.

Not being consistent in branding

It might look odd if you visit an artist’s Facebook page and see the logo of their new album as their cover photo, and then visit their Twitter page and see that their cover photo is a picture of their older album. You want to be sure you are consistent across all channels with your branding. This is not to say you have to have the exact same images on all your channels, but you do want to make sure that you are using the same logos, and similar colors schemes to create a uniform look.

Just take a look at how James Bay is doing it on Facebook and Twitter, you can see that he does have different profile pictures, but they have a similar color scheme and the same image is used for the cover photo on both platforms.

Not giving your fans a newsletter

Just a bit of advice: If T. Swift does it… so should you!

A newsletter is a great way to get even more personal with your fans. It’s also a great way to track your growth by seeing how many people sign up for your newsletter. You can share clips of new music or video diaries from the tour bus, things only your most dedicated fans can get through signing up for your newsletter. This can also provide tour information, such as upcoming shows and links to buy ticket

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