How to Use Podcasts for Link Building: Benefits & Tips

Connecting the community, as influencers.

Podcasting is one of the most popular forms of content marketing. It’s a great way to reach out to your audience and provide valuable content. But did you know that podcasting can also be a great way to build links?

Here at Venerate Media Group, we specialize in digital marketing, helping our clients up their game in search engine optimization, social media and email marketing, and branding. In this blog post, we will discuss the benefits of podcast link building, and how you can get started.

What is link building?

Link building is the process of acquiring links from other websites to your own. This is important because links are one of the main ranking factors for search engines. The more high-quality links you have pointing to your website, the higher you will rank in search engine results pages (SERPs).


What makes podcasting the best link-building option for building a strong online presence?

Podcasts are a great opportunity for link building because they are so popular. There are over 700,000 active podcasts and over 26 million podcast episodes. That means there is a lot of potential for exposure and reach. And, since podcasting is relatively new, there is less competition for links.

How to build links?

There are two main ways to build podcast links: through promoting your podcast on other websites, and by guesting on other people’s podcasts.

Podcast link building is a great way to get high-quality links from popular websites. It’s also a great way to reach out to your audience and provide valuable content. So if you’re not already podcasting, now is the time to start! And if you are podcasting, make sure you’re promoting your episodes and guesting on other people’s podcasts so that you can take advantage of this great link-building opportunity.

Promoting your podcast is a great way to get links because you can control the anchor text (the text that is linked to your website). This is important because you want to use keywords in your anchor text so that it will be picked up by search engines. You can promote your podcast on podcast directories, social media, and even in your email signature.

Guesting on other people’s podcasts is also a great way to build links. When you guest on a podcast, most hosts will link to your website in the show notes. This is a great way to get high-quality links from authority websites. And, since you’re providing valuable content on someone else’s podcast, there is a good chance that they will promote your episode, which will lead to even more links.

Podcasts for Link Building

Benefits of using podcasting for link building

Podcasts can lead to more engaged users: When people listen to a podcast, they are typically more engaged than when they are reading an article or watching a video. This means that they are more likely to remember what you say and take action on it. If you include a call-to-action at the end of your podcast, you’re more likely to see results.

Less competition: There are fewer podcasts out there than there are blog posts or videos. This means that it’s easier to stand out in the crowd and be noticed by your target audience.

Better SEO results: Podcasts are a great way to connect with your audience and build relationships. By creating engaging content, you can attract new listeners and followers. This will undoubtedly motivate your listeners to search for your business, organically increasing your search results as your business is googled more often.

And since they are looking specifically for you and your business, they will stay longer on your website, which is another sign for search engines that your website should be ranked higher.

Podcasts can also help improve your SEO results because they are often indexed by Google. This means that your podcast can come up in search results, which can lead to more traffic for your website. Additionally, if you include links to your website in your podcast, you can improve your website’s SEO.

If you’re looking for a way to connect with your audience and build links back to your website, consider using podcasts. With their many benefits, podcasts should be a part of every link-building strategy! 

BONUS TIP: How to come up with topics for your business that are SEO-friendly

If you’re like most business owners, you likely have a wealth of knowledge about your industry that you can share with others. But coming up with topics for a podcast can be daunting. Here are a few tips to get you started:

  • Think about the questions you get asked most often by customers or clients. These are likely topics that would be of interest to your audience.
  • Consider controversial topics within your industry and share your opinion. This can help make your podcast stand out from the rest.
  • Share stories about how your business got started or overcame challenges. These personal tales can be engaging and inspiring for listeners.

Schedule your free consultation today!

At VMG, we are experts in link building and can help you take your website to the next level. We offer a free consultation so that we can learn more about your business and what your goals are. Contact us today to schedule your free consultation!