As your business expands, you’ll need to identify the best ways to go about executing your marketing campaigns and how you can receive the most return on your investment. Typically, companies consider either an in-house marketing team or marketing agency when making this decision. Yet, there’s much to compare when selecting an option that brings your business the most experience, skill and bang for your buck. Below, we detail the top 3 reasons why you should hire a marketing agency vs. an in-house marketing team.
1. Unsurpassable Experience
Marketing agencies provide their clients with unsurpassable experience. They’ve worked in a wide-range of industries not only bringing forward a plethora of insight but also an innovative and fresh perspective to client projects. Campaigns you’re currently seeking to create are most likely very similar to ones that marketing agencies have worked on in the past. Due to the variety of projects marketing agencies take on day-to-day, there’s an understanding of the big picture that’s needed for project deliverables. Often, internal marketing executives lose this perspective and level of expertise when balancing other job responsibilities.
Marketing agencies also have a wonderful ability to keep you on-trend with emerging technology. Each marketing specialist in a marketing agency allocates time out of their day to catch up to speed with surfacing trends in the fast-paced digital world. Ultimately, implementing these new ideas into your business, too.
2. Diverse Skill Sets
When hiring marketing agencies, you aren’t hiring just one or two individuals who provide a limited set of services. You’re hiring a diverse team of specialists that provide a full range of services such as social media marketing, search engine optimization, web development, email marketing, content strategy, branding/graphic design, reporting and analytics. These specialists spend their entire work day perfecting their craft, increasing efficiency and performance. In this regard, an in-house team is limited with the skill set they provide to company projects, whereas with marketing agencies, you’ll receive every tool necessary to keep your vision current.
3. More for the Price of 1
The cost of hiring an in-house marketing team or marketing agency can easily make or break your decision. The reality of hiring for in-house marketing staff is that it’s an extremely costly endeavor. Companies spend as much for one marketing executive’s salary as they would hiring an all-encompassing marketing agency. Factor in the additional costs associated with a full-time employee such as training, hiring, benefits and holidays and you’re in for an astronomical bill. However, with marketing agencies, you’re paying to get a project to the finish line without the hefty expense of overhead. Not to mention, there’s no learning curve with a marketing agency as you’re working with a team of experts that are equipped with the knowledge your project needs to hit the ground running.