Remarketing

“Re-Market” | “Re-Target” | “Re-Engage”

Remarketing targets the low-hanging-fruit from digital marketing, via visitors to website, apps or social media. This campaign is the digital marketing equivalent to a sales rep following-up with prospects.

Why Use Remarketing?

A remarketing campaign will target potential customers who have already shown an interest in your website. In doing so, it brings them back for another chance to convert. Statistically, conversions and click-through rates of a remarketing campaign are significantly greater compared to standard forms of digital marketing. As your marketing campaign retargets your prospects, the floodgates will open with repeat visitors. Remarketing is, by far, the pot of gold at the end of the rainbow for any successful online marketing campaign,

A Quick Summary of Remarketing

Remarketing is an extension of banner and display advertising. We create and add a piece of code to your website. This code will link visitors as our target market. We create banner and display ads to present in-front of linked visitors to revive their position in the sales process. Multiple campaign groups can be set to serve personable ads, “dynamic creatives”, based on the prospect’s interest of products and/or services. The more detailed and direct the ad group, the more success will come from it.

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Google’s take on Remarketing

Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.

https://support.google.com/google-ads/answer/2453998?hl=en

Retargeting Ads to Your Visitors

After a website visitor leaves your website, Remarketing targeted ads will entice them to return to their point in the sales process.

  • 56% positive consumer reaction to retargeted Ad
  • 70% more likely to become a customer
  • 147% increase in conversion rates
  • 500% increase in brand related searches
  • 700% increase in overall website traffic

161% rise in conversion rate, 43% decrease in CPO (Cost Per Order)

Compared to normal SEM campaigns, conversion rate has increased by 161 per cent,” says Thomas Kay. “At the same time, costs per order (CPO) have been reduced by 43 per cent.”

https://services.google.com/fh/files/misc/casestudy-rlsa-tirendo.pdf

Perceived value vs. privacy when advertising

Many Americans are comfortable sacrificing privacy in pursuit of a better deal. Cross Device retargeted Ad capabilities allows online marketing campaigns to engage with consumers based on their individual interest and history, regardless of the many devices they use.

http://www.pewinternet.org/2016/01/14/privacy-and-information-sharing/

Learn more about how Venerate Media Group (VMG) can help your brand with retargeting. Let’s Explore How Re-Marketing To Your Prospects Can Impact Your Sales Percentages. Get a free quote from us today!

RESULTS!