“Re-Market” | “Re-Target” | “Re-Engage”
Remarketing targets the low-hanging-fruit from digital marketing, via visitors to website, apps or social media. This campaign is the digital marketing equivalent to a sales rep following-up with prospects.
Why Use Remarketing?
A remarketing campaign will target potential customers who have already shown an interest in your website. In doing so, it brings them back for another chance to convert. Statistically, conversions and click-through rates of a remarketing campaign are significantly greater compared to standard forms of digital marketing. As your marketing campaign retargets your prospects, the floodgates will open with repeat visitors. Remarketing is, by far, the pot of gold at the end of the rainbow for any successful online marketing campaign,
A Quick Summary of Remarketing
Remarketing is an extension of banner and display advertising. We create and add a piece of code to your website. This code will link visitors as our target market. We create banner and display ads to present in-front of linked visitors to revive their position in the sales process. Multiple campaign groups can be set to serve personable ads, “dynamic creatives”, based on the prospect’s interest of products and/or services. The more detailed and direct the ad group, the more success will come from it.