Case Study

Angie’s Mobile

Pet Styling

15% Increase in Bookings | Digital Marketing Accelerating Business Growth Despite Global Recession

The Challenge

VMG created and executed a 360-marketing approach putting email marketing, social media advertising, and an improved website in the spotlight.

Email marketing as the secret driver of bookings and website visits

Each month, VMG ran a newsletter campaign to increase booked appointments. In just a couple of months, unique clicks to schedule an appointment went up by 15.1%. We achieved this through a simpler, redesigned newsletter combined with educational and entertaining content readers consumed.

Unique clicks to book stayed at a constant 38.2 click rate, and booking an appointment remained the #1 most clicked link throughout 2021 email campaign efforts.

The Solution

We used a multifaceted approach, including email and social media marketing and paid ads. We began by auditing the existing marketing efforts to identify areas of improvement and introduce a new multi-platform strategy.

Social media engagement increases brand awareness

In addition to re-engaging past customers through newsletters to increase bookings, our social media strategists set up an approach to raise social media presence. Our team manages all social media profiles – from creating accounts to planning, writing, and publishing individual posts. This led to a 334% increase in Facebook reach and a 263% increase in engagement.

Website content optimization supports service area expansion

With Angie’s Mobile Pet Styling being a mobile service provider targeting several areas without an official headquarters, our team faced the unique challenge of getting the website to the top of search results in each of the service areas. This was achieved for the majority of areas through creating and optimizing web content catering to search engines and prospects alike.

Results

In less than a year, we helped the client increase booked appointments, expand the service area to include a dozen new territories, grow the fleet from 4 to 8 trucks, and even helped to hire additional groomers during the global pandemic.