Current Medical Technologies

Creating a new revenue stream for the largest distributor of non-invasive therapies for pelvic muscle rehabilitation

Challenge

Established in 1995, Current Medical Technologies, Inc. (CMT) is the largest distributor of non-invasive therapies for optimal bladder, bowel, and sexual health and function. As a legacy business relying on traditional marketing tactics, they approached Venerate Media Group to help them transform their marketing strategy.

Solution

First, VMG assembled a comprehensive digital marketing strategy to increase brand recognition and maximize BBT’s content reach. The result exceeded our client’s expectations: we created a total of 19.5 million impressions just in the first 8 months of 2021. What’s our secret? We used a three-tiered approach, mindful of our client’s unique positioning in a competitive market.

Technical SEO

Our technical SEO team first optimized the CMT website to make the content more discoverable by the search engines. This led to CMT being displayed in the top 6 Google search results for over 500 relevant keywords potential customers search for.
As a result, page views increased 33%, and the visit duration increased by 32%, thanks to the optimized, more engaging content.

Technical SEO

As a result, page views increased 33%, and the visit duration increased by 32%, thanks to the optimized, more engaging content.

Social Media Marketing

VMG helped set up new and optimized existing social media accounts, increasing Facebook reach by 132% and the number of likes by 673%. This led to Facebook ads being served 178.5 thousand times.

The Instagram account reached 164,510 impressions, with 230% more visits in 2021 compared to 2020, allowing us to build a solid social media presence and reinforce brand awareness.

Vendor Promotion

Our team helped CMT set up a vendor affiliate program, with the technical and strategic implementation handled by VMG. This alone introduced a new revenue stream and increased the bottom line.

Vendor Promotion

Our team helped CMT set up a vendor affiliate program, with the technical and strategic implementation handled by VMG. This alone introduced a new revenue stream and increased the bottom line.