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Geiger

6,500% Growth | Strategically Improving Business Outcomes for the Industry’s Largest Family-Owned Distributorship

Challenge

Geiger is the nation’s largest family-owned promotional products distributor with more than 500 employees.

Slow to adopt the latest digital marketing practices, Geiger published little valuable content throughout their social channels, which was reflected in the low number of followers and low engagements.

Solution

Venerate Media Group created and executed a focused digital marketing strategy to boost Geiger’s online presence by providing quality content to a highly targeted audience of buyers for major companies. The buzz on Twitter, Instagram, and Facebook augmented the efforts of the 500 sales partners to increase demand for the products and ultimately sales, too.

Results

In two years, VMG ensured Geiger’s social reach an all-time high, gaining access to an entirely new audience. Geiger won 7 industry awards and 2 of them were for its digital marketing.

6,500% increase

from 327 to ~ 22k Twitter followers

6,300% growth
in Instagram followers
52% increase
in Facebook audience
Geiger Instagram Growth

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