Search Engine Optimization
Search engine optimization, aka SEO to most Philadelphia companies, is the process of building and deploying a website strategy which includes technical adjustments, content, titles, images, and backlinking set-up. All of which supplies the search engines, consistent with their guidelines, with the pertinent information it needs about your website/page and the worthiness of showing first in search.
Is SEO Right for Your Website?
Look on the first page of the search engines in your industry. If your website is not listed in the top 5 results, odds are you’re currently missing a significant amount of monthly revenue. Your competition is glad your company is not investing in SEO, because it will disrupt their SEO investments.
The Cost for SEO in Your Industry
Now, investigate what the cost would be to advertise in the top position, we do this by using Pay Per Click. We use the Google keyword planner and keywords phrases used by your target market. it will be best to give us a call and we’ll help you figure out the monthly amount. Remember, the search engines do not operate as a directory. There are many keyword combinations an individual can use to find a company that does what you do.
Types of Search Engine Optimization
- Technical SEO – website codes, high-level files, and speed.
- On-page SEO – website structure, keywords, title, content, and image tags.
- Off-page SEO – website, backlinks, social, directory and content references.
Search Engine Optimization for location or GEO-Targeting
- Local SEO – directionally set-up a website to rank well in a city or town.
- Regional SEO – directionally set-up a website to rank well in multiple towns, State or multiple States.
- National SEO – directionally set-up a website to rank well across a nation or multiple nations.
Ecommerce Search Engine Optimization
- Ecommerce SEO – optimizing each product page for the top position.
No website is number 1 on Google by accident!
Search Engine Optimization Strategy
SEO Strategies for a website is highly dependent on location or GEO-Targeting. Keywords or phrases used in local search tend to be focused on directions to a location or companies that service an area. A national search is not local dependent and tends to answer questions from a query. The strategy is a key step in the SEO game and as in any profession, this step should be developed by an expert in the field.
Dominate the Philly Market Using SEO
SEO works best when combined with all phases of digital marketing to dominate any niche. The other phases include website design, social media marketing, Pay Per Click, Retargeting and reputation management. This is particularly true for search engine optimization in Philadelphia and the surrounding areas, due to how competitive this market has become. Our strategy development specialist will include all phases of digital marketing to deliver high ROI results.
Why VMG for Philly?
Many companies and agencies claim their SEO expertise in the Philadelphia area. Our virtual agency delivers top-level services at an affordable price. We have a team in and around Philadelphia for live meetings, as well as team members across the nation. With national support, our team is here at your disposal to answer questions when you ask them.
We have clients with high rankings 3 years after we completed our work and other clients that would lose all their rankings if we stopped today. SEO will produce a high ROI each month. Many clients are glad to pay such a low bill for the return. Low competition clients tend to focus their investments in our other digital marketing products.
In most cases, we see a noticeable difference in organic rankings immediately and we chart daily positions per focus keyword. In the first 2-4 months after our initial onboarding, site audit, on-page work and link building efforts, a steady incline in rankings will follow. Time to Results is also dependent on the budget for work being performed. Keep in mind, the launching position of a website will matter. A new(er) website or websites competing in markets with many actively engaged sites with conducting SEO activities, will need more time to see first page results.
SEO takes expertise and execution. Cost is highly associated with goals and competition. Some websites with a simple strategy and zero competition will cost much less than a new website competing in a highly competitive niche. Every keyword phrase or query produces it’s own challenge to gain first page rankings, this is why it’s imperative to have a consultation for SEO services for your website.
We meet, access, assess, build the strategy and get to work.
We’ll have an onboarding call to kick-off activities. During this time, we collect pertinent information, access accounts, build the game plan and get to work. In the first few weeks, we’ll ask for permission to accounts, share activities and gain content approvals. Once our clients realize they’re in good hands, they tend to focus on weekly or monthly reports.
As time progresses, a strategy will differ based on the goals of the project. We’ll provide full details during the onboarding call.