Is your brand’s product or service ready to receive a celebrity endorsement? From a customer’s perspective, it is more plausible that they will buy from someone they trust, idolize, or relate to in some way over a brand they’ve never heard of or have no connection.
Fortunately, many celebrities are willing to collaborate and endorse your product, prompting an increase in sales, brand awareness, and an amplified voice and platform on social media.
However, although there are many pros to celebrity endorsement, it has its cons, too, because it can be costly and even risky sometimes.
So, should you get a celebrity who would be willing to endorse your product or service? Here are a few things to consider:
First, do some market research. Find out on how much money certain celebrities’ endorsements cost just so you have an idea of how it works in the world of influencers. When you’re researching, use a range of star power to really understand how much this will cost. For example, look at micro-influencers (more on that later, but the gist is that they’re lesser-known, have a smaller following, and are more attainable), A-list celebs, reality stars, and everyone in between.
Second, decide on a budget. Once you decide how much money you can spend, stick to it.
Since your consumers are how you make money, you need to hone in on who they are and what they need. Who do you want to buy your product or service? Where do they engage the most? Do you want a large or small audience? Before you choose an influencer to work with, you have to answer these questions so your target audience can be properly defined.
The next step in your celebrity pursuit is…choosing the celebrity! In some cases, having a really popular person to advertise your product or service is the best possible solution because it will get your brand a lot of attention.
On the other hand, it’s also important to find an influencer who is already passionate about what you do because this will make your brand authentic and real.
Plus, you have to remember your budget. The more popular and well-known your dream influencer is, the more he/she is going to cost you.
Many people say that they are likely to buy something when a micro-influencer recommends it. But who exactly are micro-influencers?
Micro-influencers are considered to be people who have around 1,000 to 10,000 followers on their social media accounts and the content that micro-influencers post is usually relatable to their target audience.
When considering hiring a mico-influencer, consider your target audience and then compare it to the influencer’s audience and niche industry to see whether or not it would be a fit.
If you’re a small business owner, having a social media influencer endorsing your product or service may be a valuable addition to your digital marketing strategy.
But it’s important to consider the pros and cons of hiring one, your budget, and the value of staying true to your brand and the message you want to convey on social media.
If you need professional help maintaining a clear vision and setting goals when it comes to your marketing efforts, call us at Venerate Digital Media. We will give you a digital marketing plan to be successful in the digital world. Call today at +1 (888) 486-4130!