Instagram and Snapchat provide social media services that your business cannot live without. However, not every business has the luxury to spend money on both of these social media services. So, the question becomes which one to choose?
Both of these social media services have similar features since they are direct competitors. But, it is important to find the one that fits your brand. Below is a guide on four areas to help you decide which service will work best for you.
- Easily Discoverable – Winner: Instagram
Instagram allows anyone to view your content, regardless of whether or not they follow you. The exception to this is if your account is private, but if you are trying to grow your brand, it won’t be. That’s why Instagram is great for allowing users to discover your brand. Potential followers can check out your content and then follow you. Snapchat will only allow users who have been added to the account to see the content. This won’t allow for as many people to view your content. Additionally, they won’t know what kind of content to expect.
- Sponsorship Campaigns – Winner: Snapchat
Snapchat is a more expensive service than Instagram. But, it could be worth the money. The heavy cost of creating a sponsored lens or filter on Snapchat can make the payoff worth it. For example, Gatorade created a lens for Super Bowl 50 and got 165 million views! Additionally, Snapchat ads get more visual attention than Instagram ads.
- Audience – Winner: Instagram
Your audience matters. Instagram tends to be a better option for many businesses. It offers cheaper alternatives than its competitor. But, Snapchat does offer an edge with teens and young adults. That being said, Instagram has a massive user base. There are close to 500 million daily users on Instagram versus Snapchat’s 187 million users. However, almost half of Snapchat’s users are in the age range of 18-24, which is a must if your business intends to target a younger demographic. Close to 60% of Instagram users fall in the 18-29 age range, giving you an older demographic. This might be better for your brand if you are trying to reach more people.
- Filters – Winner: Snapchat
Instagram was definitely late to the game when it comes to Snapchat’s filter superiority. Instagram has some similar filters but none come close to how successful Snapchat’s have been or how animated they are. Snapchat also has the upper hand on augment reality, which current trends are pushing towards.
If it comes down to deciding between the two social media platforms, take everything into account. Make sure your brand will benefit from your decision. If you are interested in stepping up your social media presence, then sign up for a free quote from us today! Don’t let your brand suffer from a lackluster digital marketing strategy any longer!