Snapchat’s Tone Deaf Ad – The Rihanna & Chris Brown Debacle

Connecting the community, as influencers.

Recently, Snapchat probably wished their ad would have disappeared a bit quicker. But, thanks to social media and all the services it provides, it will live on forever. We are of course talking about the Snapchat’s Tone Deaf Ad “Would You Rather” ad that was featured on Snapchat. The ad asked users if they would “slap Rihanna” or “punch Chris Brown.” If you don’t see why this is a problem, then let’s do a quick history lesson. Back in 2009 Chris Brown assaulted Rihanna, so it was only natural that this ad caused quite a storm across all the social media services.

Snapchat apologized for the ad going up and said it was an error that was quickly dealt with. However, Rihanna wasn’t too happy about the ad and took to Instagram (Snapchat competitor) to put Snapchat on blast.  It didn’t take long for other celebrities and activists to join in to express their anger towards the ad. Before long the social media platform well known for its disappearing services, saw a five percent drop in shares for Snapchat. Again, another example of a social media blunder that proved to be costly.

What does this all mean then? It means that social media allows for more transparency (including the good and the bad) to be scrutinized. That’s why it’s important to make sure you know what’s being posted and that it’s appropriate. The “Would You Rather” ad perfectly demonstrates what happens when a faux pas is made. Other people rallied behind social media to condemn the ad and Snapchat for allowing it to be posted.

Avoid headaches like these for your brand. Learn from the mistakes that a social media powerhouse like Snapchat made, and avoid it from happening to you. Because we saw how quickly people took to social media to voice their disgust at the ad. Learn more on how to use social media and digital marketing correctly for your brand by checking us out. Also, take advantage of getting a free quote from us today so that you can start making the right social media decisions!