Social In 60 Seconds – Bots

Connecting the community, as influencers.

Video transcription

Hello Socialites
I’m Kelsey and welcome to an all new season of Social in 60 seconds.  Bots are everywhere – no – not the Will Smith iRobot kind – I’m talking about chatbots.
These are those helpful little popups you see on most enterprise level websites today.  The difference is – where they used to have a Live person behind the chat, they are now being powered by intelligent algorithms.  Even the industry leader in chat “LivePerson” is now using bots powered by IBM Watson.
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Surveys show that on bots:

  • 63% of respondents prefer messaging an online chatbot to communicate with a business or brand
  • Chatbots will power 85% of customer service by 2020
  • Top benefits of chatbots are 24-hour service (64%), instant responses to inquiries (55%) and answers to simple questions (55%).
  • By 2022, chatbots will help businesses save over $8 billion per annum
  • 80% of businesses want chatbots by 2020
There are many affordable off the shelf solutions available that are easy to integrate with most websites.
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As always – make sure your brand has a social life.