Social Media Marketing for E-Commerce Businesses: The Impact of Instagram

Connecting the community, as influencers.

Social media marketing is one of the most important aspects of any business today. If you’re not using social media to reach out to potential customers, you’re missing out on a huge opportunity. Our team recently helped a client reach 10,000 new Instagram followers with 6,000 impressions per week, which led to their best year in sales in the last 12 years.

In this blog post, we will discuss the impact of Instagram on e-commerce businesses and the 5 benefits of Instagram marketing. We will also provide our favorite tips for using Instagram to promote your e-commerce business.

Benefits of Instagram for e-commerce brands

Instagram is a powerful tool that can help you reach a larger audience and boost sales. Here are five benefits of Instagram marketing for e-commerce businesses:

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Increased reach: With over 800 million monthly active users, Instagram offers e-commerce businesses a vast pool of potential customers to reach out to. By creating engaging content and using relevant hashtags, you can ensure that your posts are seen by a wider audience.

Higher engagement rates: Engagement rates on Instagram are significantly higher than on other social media platforms such as Facebook and Twitter. This means that your posts have a better chance of being seen and interacted with by potential customers.

Improved brand awareness: A study byTrackMaven found that brands see an average of a 13% increase in brand awareness for every 100 posts they make on Instagram.

Increased website traffic: Instagram can be a great way to drive traffic to your website. By including links to your website in your bio and in your posts, you can encourage users to click through to your site.

Boosted sales: Ultimately, the goal of any marketing campaign is to boost sales. A study by eMarketer found that 36% of US marketers say that Instagram generates the highest ROI out of all the social media platforms.

Tips for using Instagram to promote e-commerce brands

Now that we’ve discussed the benefits of Instagram marketing for e-commerce businesses, let’s take a look at some tips for using Instagram to promote your business:

Use relevant hashtags: Hashtags are a great way to make your posts discoverable. When using hashtags, be sure to use relevant and popular ones that will help your post reach a wider audience.

Post engaging content: Content is king on Instagram. Be sure to post high-quality images and videos that will capture the attention of users scrolling through their feed.

Use calls to action: Calls to action can be a great way to encourage users to take the next step, whether it’s visiting your website or making a purchase.

Run contests and giveaways: Everyone loves a good contest or giveaway! Hosting one on Instagram is a great way to increase engagement and boost sales.

Partner with influencers: Influencer marketing is a great way to reach a larger audience and generate buzz for your e-commerce business.

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Following these tips, you can use Instagram to successfully promote your e-commerce business and boost sales. Social media marketing is an essential part of any business today, so don’t miss out on this opportunity!

Contact us today

Do you own an e-commerce business? What are your thoughts on Instagram marketing? If you’re looking to take your e-commerce business to the next level but are still not sure where to begin, reach out to VMG, and our team of leading social media marketing experts will be more than happy to answer any questions you might have and help you set up a winning social media strategy.