In Social Media Examiner’s annual Social Media Marketing Industry Report, they found that 92% of marketers working with small businesses agree or strongly agree that social media makes up a huge portion of their marketing efforts.
They also found that within two years, over 50% of small businesses agree social media helps them increase sales; within five years, 70% of small businesses see return on investment due to their social media presence.
Now when it comes to a small business on social media it’s important to keep in mind that the goal isn’t to attempt to compete with the big guys (large companies with millions of followers and fans) instead you want to put your focus on getting your website visits up, creating a community of loyal followers, and increasing awareness for your brand. Now if your next question is “How do I do that?” We have a few tips for you!
- Find your competition
Look at how other small businesses, similar to yours, are engaging with people on social media. See how they are meeting goals, and use a similar approach for your business. This can also be a way for you to find customers, you can view the people following your competitor and follow them. Think about it, if they are a fan of your competitor, they’ll probably be a fan of you as well and follow you back.
- Know your audience
Stemming from our first tip, when it comes to your audience and building it, it is important to be sure you have identified who your audience is. Some important things you want to identify in your audience are: gender, age, occupation, and region that your customer lives. You can have several audience profiles, but it is helpful to narrow them down so that you can appropriately target your messages to them.
- Make your store “Social” friendly:
- Create a custom Hashtag for your store
- Have signs displayed with your social names/handles so customers can easily find you
- Try out QR codes to direct more traffic to your site or get customers excited about a sale
- Have an area in your store with something “picture-worthy” and invite people to take a picture and post to social media
- Measure Results: See what is and isn’t working
This is sort of a trial and error period that you can do on your accounts for about a month. Try out a variety of posts, some with pictures, some with videos, some with text only, some containing a specific hashtag, some with pictures of employees, just be sure you really use a mixture. The key here is to be able to look at all of your posts at the end of the month and see which ones worked and which didn’t. This will help you narrow down the types of posts that you audience respond to best and you can implement more of moving forward.
We wanted to include this as a bonus tip, because it is not always necessary or even doable for every business. But, if you were to invest some amount of money into social media advertising, it could also help to spread awareness for your small business. Now being a small business, it might not be in the budget, so that’s why we strongly encourage our tips for achieving success organically. However, if you do have the budget, and are wanting fast results, social media advertising is a great way to get that.