By now you’ve probably realized that people are more likely to become customers of companies that are liked by friends. The reverse also holds true. People are also more likely to stop being customers of a company that is disliked by their friends. But, how to retain existing customers?
Experienced business owners understand customer satisfaction to be one of the most important factors for your company’s success. You may think it’s hard getting new customers, but keeping them can be just as challenging. Especially for companies in highly competitive markets.
The following advice can be used to develop your customer retention strategies from the ground up or it can be utilized to tweak your existing plan. We don’t care how you use, so long as you do! Here are three methods of retaining customers and social media strategies to use for your Tampa business.
#1: Engage & Respond –
Identify which marketing channels your customers are using to communicate with you and instigate a rule that all inquiries MUST be responded to. Determine a time frame as dictated by your available resources. Decide who is responsible for handling customer inquiries on each social media channel for your Tampa business. Larger organizations can easily scale this method by adding personnel and investing in social media management software.
#2: Exposure via Content Marketing –
Ever wonder why Chick-fil-a continues to advertise despite being the #1 fast-food chain in America? It’s because continual exposure to your brand is necessary and the best companies know it. They also realize that the products and services purchased by consumers are immensely influenced by the marketing messages we read, see and hear on a regular basis. It’s why top-of-mind awareness remains a widely sought after marketing goal for most savvy businesses.
Content marketing is a massive topic on its own but there are two ideas we’d like to share with you in this post. First, cut through the noise on social media with the mindset that every piece of content is important and deserving of your time. Ensure every piece of content has your brand voice, follows the guidelines of your content marketing plan and offers something of value to your customer.
Our second piece of advice is to spend money to spread your message. As we just alluded to, social media is flooded with content and yours will not be seen unless spend a little money on advertising. Many of our clients have had success using Facebook ads. Other social media advertising options for your Tampa business include Twitter, LinkedIn, and Pinterest.
#3: Special Perks –
Being part of an exclusive club makes us feel special. Though it takes a bit of time and money, setting up a VIP club for your brand can improve customer loyalty. The first step is developing a VIP landing page detailing all of the benefits of joining your exclusive club. Market it to everyone, but make it clear that only members receive the benefits. The second step is reaching out to your top customers via email, phone, and social media to tell them about your newest VIP membership service. The last step is to track the purchase habits of your customers to see how they change over time.
We know you have many options when it comes to social media for your Tampa business. Learn more about what we do differently to get your business more customers and keep the ones you already have. Call (888) 486-4130 to schedule your marketing consultation.