8 Surprising Social Media Selling Statistics

Connecting the community, as influencers.

The sheer number of social media selling statistics proves it’s no passing trend. In fact, many of these stats show social media selling to be a rather effective sales methodology. And that’s exactly what’s needed to compete in today’s top-performing industries.
Below, we’ll break down a few of the most promising social media selling statistics we’ve seen thus far, along with strategies to put them to use.

We’ll start with the following statistics which show the incredible impact a good recommendation can make on your business.
“71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.” (Source: Jeff Epstein of Ambassador)
“More than 90% of all B2B buying decisions are now being influenced by peer recommendations.” (Source: Laurence Minsky and Keith A. Quesenberry of the Harvard Business Review)

Although some people will leave recommendations without being asked, you cannot rely solely on this mild method. Instead, you must ask your customers for recommendations. Utilize email, phone, mail or in-person visits. Find the method that works best for your personality as well as that of your customer.

The following social media selling statistics prove that buyers aren’t just using social media for fun, they’re ready to buy something!

“46% of B2B-purchasing decision-makers are now aged 18-34, which is also the largest social media-using demographic.” (Source: Richard Bayston, Datanyze)

“82% of prospects are active on social media.” (Source: Barbara Giamanco, InsideView)

“84% of B2B executives use social media to research purchase decisions, while 72% of B2B buyers use social media to research specific solutions.” (Source: Laurence Minsky and Keith A. Quesenberry of the Harvard Business Review)

Lastly, we found a number of statistics that show many of your competitors are already utilizing social media selling, and how well it’s working!

“90% of top salespeople use social selling tools, compared with 71% of sales professionals overall.” (Source: Justin Shriber, LinkedIn)

“64% of sales teams that use inbound social selling reach their quotas, whereas only 49% of sales teams who don’t reach their quotas.” (Source: The Aberdeen Group)

“98 out of 100 sales reps who have at least 5,000 LinkedIn contacts reach or surpass their quotas.” (Source: The Sales Benchmark Index)

Did you enjoy learning about these social media selling statistics? Be sure to check the Venerate Media Group Blog for more digital marketing tips and tricks! For questions or to schedule a marketing consultation with our team, please call (888) 486-4130.