Dare I say it? Should we be looking up to Kim Kardashian? No, I’m not suggesting that we should all get our own reality television shows and marry the equally egotistical rapper, Kanye West. What I am suggesting is that we take a moment and look at her through a professional lens. She knows how to capitalize on her popularity and we should all take some notes from her success.
We can Imagine the power of social media services when what could have been a reputation-ruining video emerged of her in 2007, Kim Kardashian began her rise to fame. Rather than making an apologetic public statement, like most celebrities would have done, Kim Kardashian signed her family up to star in a reality television series. The Kardashian family was welcomed into homes all across the United States. Soon, the family’s adventures were covered by worldwide media. Though many people would say that she lacks talent, she’s become a pop culture icon- and that can’t be disputed. In 2015, she was one of Time magazine’s 100 most influential people. She’s a television star, actress, model, socialite, fashion icon and, most importantly, a businesswoman.
Most recently, her business skills and modeling talents have landed her on the cover of Forbes magazine. The headline reads “The New Mobile Moguls.” Kim Kardashian has created a mobile empire. After realizing her success on the television screen, she began making her way onto the handheld screens of our smartphones.
Kim Kardashian is the queen of mobile media. She regularly updates her social media accounts, posting pictures with the sole purpose of “breaking the internet.” She has millions of followers that want to keep up with her every move. Because of the content she posts on her Instagram, she’s dubbed herself the “selfie queen.” She’s even published a book called “Selfish” which is a collection of her selfies.
Other than her social media success, she’s created many apps. Her most successful app is the Kim Kardashian: Hollywood game. The game allows users to create their own aspiring celebrities and join Kim Kardashian on the red carpet. According to Forbes, it’s been downloaded 45 million times and has racked up $160 million dollars in revenue since its release in 2014. Her most recent app is “Kimoji.” Kimojis are emojis that users can download and used that based on her lifestyle. Last but not least is the Kim Kardashian West Official App. This app has free and premium content that users have to pay for in order for it to be unlocked. It features behind-the-scenes information from how-to recreate her red carpet looks to make up tutorials.
What lessons should your company learn from Mrs. Kardashian West?
- If something goes wrong, don’t panic. Remember, all press is good press because it gets your company’s name out into the media. Use this negative opportunity as a way to showcase your company. Kim Kardashian took the leaked video and turned herself into a pop culture icon. Do the same for your company. Take a negative situation and make it a positive.
- Social media is everything. If you don’t have social media accounts for your business, it’s time to sign up. Instagram is a great platform because it allows you to showcase your company and its products through videos and photos.
- Offer behind-the-scenes information to your customers. They want to get to know your business on a deeper level, the same way Kim Kardashian’s fans want to know which lip gloss she’s using. Post content that showcases your company’s employees and values to build a stronger relationship with your customers.
Forbes was right to put Kim Kardashian on the cover of the magazine. We all have some lessons to learn from the “selfie” queen. Contact Venerate for digital marketing services.