Technical SEO

Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of technical SEO include crawling, indexing, rendering, and website architecture.

How Can You Improve Your Technical SEO?


XML Sitemaps

Site Architecture

URL Structure

Structured Data

Why is technical SEO important?

Technical SEO is essential because it helps you build a website
that search engines can easily understand.
If a search engine is able to crawl, index, and render your
webpages correctly, it increases your chances of ranking in search results.

How do you view the role of SEO and content marketing?

Our responsibility is to get in front of consumers wherever they are searching, which is an ever-changing set of contexts. This would be a more fitting depiction of a marketing channel that plays an increasingly pivotal role in digital and business strategy

Thin Content

Duplicate Content


404 Pages

301 Redirects

Site Structure and Navigation

Your site’s structure is “step #1” of any technical SEO campaign.

First off, many crawling and indexing issues happen because of poorly-designed site structure. So if you get this step right you don’t need to worry as much about Google indexing all of your site’s pages.

Second, your site structure influences everything else you do to optimize your site… from URLs to your sitemap to using robots.txt to block search engines from certain pages.

The bottom line here is this: a strong structure makes every other technical SEO task MUCH easier.

Thin and Duplicate Content

Duplicate content can technically crop up on any site… especially if your CMS created multiple versions of the same page on different URLs.

And it’s the same story with thin content: it’s not an issue for most websites. But it can hurt your overall site’s rankings. So it’s worth finding and fixing.

Page Speed

Improving your pagespeed is one of the few technical SEO strategies that can directly impact your site’s rankings.

That’s not to say that a fast-loading site will rocket you to the top of Google’s first page.

(You need backlinks for that)

But improving your site’s loading speed can make a significant dent in your organic traffic.

Technical SEO Case Studies

Set of brand new technical SEO case studies.

Four Backlinko readers increased their Google rankings with:

– Date Schema
– Internal linking
– FAQ Schema
– Website migration best practices