Facebook is much more than just a social network – Facebook is a targeted advertising platform. State of Social report says that 4.6% of marketers had invested in story ads, and 61% planned to invest more in 2019. But the pandemic changed how consumers engage with brands. Yet the first quarter of Facebook sales in 2021 notched up by 48%, and revenue touched $26.2 billion. High engagement and user growth led to the number of ads delivered rising by 12% from a year earlier.
These figures show that Facebook drives powerful results, and businesses should be strategic about how to build their presence on this platform. Unlike the image-based Instagram or the fast-paced Twitter, it offers interactive space that is long-term to keep your customer base active. A handful of factors influence how you use Facebook.
This includes your goals, audience, and business type. Below are a few ways in which it helps your brand grow as per the newsfeed algorithms and how to make the most of it.
Build the B2B Page
A business profile offers unique tools for brands and organizations. Start with adding a unique username that resonates well with your business.
- Put a description telling people who you are in 155 characters. The content must have a sustainable competitive advantage helping you drive customer acquisition (leads) and retention (loyalty).
- Upload a profile photo sized at 180×180 pixels with Canva or GIMP 2.
- Next comes the 828 x 315 pixels cover photo.
- A CTA button saying Call Now, Learn More, or See Menu must be in the ad format.
There are tons of features like post-scheduling and advertising for success. Visit Facebook’s Create a Page to connect yourself to worldwide users.
Create Business Events
Facebook introduced paid online events in 2020. Actively engage your fans and followers at grand openings, meet & greets, podcast recordings, and product launches. It can be done in the form of live celebrations to promote the events. Market the activities on third-party ticket platforms like Eventbee or Spotify. Facebook will notify users that their ‘friends’ are going to certain events, which is often a direct invitation done based on online behavior and user network. For example, it depends on places they earlier tagged themselves at.
‘Very Responsive to Messages’ Badge
This is available below the cover photo to let people know you are listening. This also shows that you are consistent and committed to private messages. It is an excellent opportunity to boost user experience and align with B2B/B2C needs. Achieve it with a response rate of 90% and a response time of 15 minutes over the last 7 days.
Use Facebook Insights
This groups the apps, pixels, and pages to measure the actions people take on your page. Visit the Admin Panel to understand if your content is engaging your audience. Detailed metrics about your posts help to improve the content strategy. This is because you get a clear picture of sales funnels for Facebook ads and advanced goal paths. Brands may also switch to Facebook Business Suite to manage multiple connected accounts.
Add Facebook social media buttons to blogs, set up messenger ads, and go for widescreen 1920 x1080 pixels ads. Stay updated on the latest trends and tactics to never fall behind.
Contact us today
Here at Venerate Media Group, we are home to some of the leading Facebook marketing experts, and if you have a question about using Facebook for business or need help setting it up and running campaigns, make sure to contact us. We’ll be more than happy to answer your questions and discuss your Facebook strategy.