If you’re a small business, it’s important to make sure you’re using all the tools available to you in order to reach your target market. One such tool is TikTok, which has over 500 million active users. In this blog post, we’ll discuss why TikTok is an important marketing tool for small businesses and then list 10 trends small businesses should watch on TikTok in order to stay ahead of the curve.
Benefits of TikTok Marketing
As a small business, you may be wondering why you should bother with TikTok marketing. After all, isn’t it just a platform for Gen Zers to post funny videos?
Actually, TikTok is much more than that. It’s a powerful tool that can help you reach a new audience and promote your products or services. In fact, 66% of TikTok users say they have discovered a new product or service on the app (Source: Hootsuite).
So, why is TikTok such an effective marketing tool? For one thing, it’s incredibly popular – there are over 500 million active users on the platform (Source: Statista). Not only that, but TikTok users are highly engaged – they spend an average of 52 minutes per day on the app (Source: Sensor Tower).
TikTok Marketing trends to keep in mind this year
This presents a great opportunity for businesses to reach a large number of potential customers who are interested in what they have to offer. But before you start creating your TikTok marketing strategy, there are 10 trends you should be aware of:
- User-Generated Content
This is one of the most popular trends on TikTok right now. User-generated content (UGC) is any type of content that is created by users, rather than businesses or brands.
This type of content is incredibly effective because it’s authentic and relatable. It also helps to build trust and credibility with your audience. To get started with UGC, you can encourage your customers to post videos using your product or service and then repost them on your own account.
- Hashtag Challenges
Hashtag challenges are a great way to increase brand awareness and engagement. They work by asking users to create videos around a specific theme or hashtag. For example, the beauty brand L’Oréal Paris recently ran a hashtag challenge called #BeautySquad, which asked users to post videos of themselves doing their daily beauty routines.
- Live Videos
Live videos are a great way to connect with your audience in real time. They’re also an effective way to build trust and credibility, as they show your audience that you’re genuine and authentic.
- Behind-the-Scenes Content
People love seeing behind-the-scenes content because it gives them a glimpse into what goes on behind the scenes of your business. This type of content is also a great way to humanize your brand and make it more relatable.
- Product Reviews
Product reviews are a great way to show potential customers what your product or service is all about. You can either create your own reviews or encourage customers to post their own.
- How-To Videos
How-to videos are a great way to show your audience how to use your product or service. They’re also an effective way to build trust and credibility, as they show that you’re an expert in your field.
- Tips and Tricks Videos
Tips and tricks videos are a great way to share useful information with your audience. They’re also an effective way to build trust and credibility, as they show that you know what you’re talking about.
Collaborations are a great way to reach a new audience and build relationships with other businesses in your industry. You can collaborate with other businesses, influencers, or even customers.
- Contests and Giveaways
Contests and giveaways are a great way to increase engagement and reach a new audience. They’re also an effective way to build trust and credibility, as they show that you’re generous and willing to give back to your customers.
- Influencer Marketing
Influencer marketing is a great way to reach a new audience and promote your products or services. It involves working with influencers – people who have a large following on social media – to promote your brand.
If you’re not sure where to start with your TikTok marketing strategy, contact Venerate Media Group. We’re a digital marketing agency that specializes in helping businesses reach their target audiences online. We can help you create high-quality content, run effective campaigns, and track your results so that you can see the ROI of your TikTok marketing efforts.