Google AdWords is one of the most beneficial and publically available marketing tools for companies small and large. Individuals may be finding themselves asking: what is Google AdWords? It is a powerful marketing tool that displays ads to promote your products or business online to millions of internet users. Placing effective ads in front of potential customers who are searching online for information related to your business is extremely effective.
Google AdWords paid search marketing is ideal for all types of businesses no matter the size or budget. Whether you have a small or large budget, Google AdWords pricing model allows any business to reach potential customers. AdWords allows you to reach exactly who your prospective customer is with great chances to receive a high ROI.
It is important that Google AdWords is set-up and managed properly. If done right you can increase online traffic, in-store traffic, brand recognition and generate sales at a fair cost. To optimize and improve your Google AdWords Campaigns now or in the future – take a look at the following tips:
1. Research Positive & Negative Keywords
Keywords are potential search terms a prospective customer may use to find your business. It’s important to take time to make a list of keywords that you believe a customer may search. While making your list, make sure to use Google AdWords keyword tool. Google AdWords Keyword Planner is a free and excellent tool to use while making a list of keywords for your business. A lack of incorporating negative keywords or words you don’t want people finding you for is a common mistake. For example, if you sell only formal dress shoes, you could use the negative keywords “running shoe”. This will minimize the chances of landing the wrong customer on your website. Using positive and negative keywords will increase the quality of your traffic as well as improve your CTR (click-through-rate).
2. Combine Organic Traffic with PPC
Growing an online business or web presence for your business with only free search engine traffic is almost impossible. SEO is a popular way to improve your web presence but can take 6-12 months to see improvements. A huge benefit from utilizing Google AdWords is the immediacy of results. With an AdWords campaign set up properly you have the opportunity to see immediate growth and positive results. A combination of SEO (Search Engine Optimization) and PPC (Pay Per Click) is highly recommended to achieve great results.
3. Importance of A Call to Action
Google AdWords can be confusing and complex at times – a simple call to action within your Ad can achieve great results. When quality score and campaign optimization is overwhelming you – take some time for Ad copy. Ad Copy can be fun, and some of the best results come from plain and simple ads. A key to a simple and successful ad is using a call to action. Sometimes potential customers need a little extra push to get them where you want them to be. Do that with phrases like: Buy Now, Call Now, Download Now, etc.
4. There’s Never Too Much Testing!
Google AdWords allows you to simply and seamlessly test your ads and landing pages. Google will allow you to run different ads and landing pages and they will report back which ones are working best. Google allows users to schedule up to 5 test ads for a campaign. Testing and experimenting with your ad copy and landing pages can help you drastically. Taking advantage of testing and experimenting can save you a lot of money and improve your results.
5. Insights & Analytics are Key to Improvement
While running a Google AdWords campaign Google will collect data and provide you with analytics and insights to your campaigns. AdWords reporting will provide you feedback on the effectiveness of your keyword list. It will tell you what keyword is converting the most clicks and what the most profitable keywords or search phrases are. These insights can help you improve and optimize your AdWords Campaign for noticeable improvement over time. If you would like to learn more about Google AdWords on your own – check out the Google AdWords Certification.
If you are seeking immediate and excellent results a search marketing agency can assist you in setting up a great campaign. Feel free to contact Venerate Media Group to learn more and receive a free quote!