You know that social media is an essential part of your client’s marketing strategy. When you’ve created and implemented the social media marketing strategy for your client, you’ve most likely wondered how to measure social media ROI. Social media ROI definition is the sum of the social efforts that create value.
Social media is all about engagement with followers, and it’s true that it’s hard to put a number on engagement, comments or likes. There are marketers who think it’s next to impossible to quantitatively evaluate ROI regardless of the social media marketing campaign. On the other hand, there are the other marketers who believe that planning and effective strategy will allow you to collect ROI.
Here are five things to pay attention to when developing a strategy for calculating the Return on Investment. Give these tips a shot!
Align with the goals of your business
To put this in simple words, don’t create social media accounts just to say you have them. Having Facebook or Twitter account just because everyone has them doesn’t necessarily mean it will benefit you. You have to go where your target audience is. Think about what your business goals are. Are you trying to build brand awareness, establish community using social media or capture new leads?
You have to define which metrics are the most important to your business or organization. After you’ve done that, you have to examine which of those are reportable and viable. For instance, it can be response time or sentiment if you’re a customer service.
When you have the business goals and relevant metrics defined, you have to proceed to set up a publishing schedule. You have to talk to your PR team or events team so you know what is going on, what announcements are being made, what conferences or webinars they have coming up that you can drive people to.
Social and marketing automation= ROI
In order to see which social platforms bring the most traffic, you should create unique links within your system platform. It’s important to track all your URLs. When these systems are connected, it will help all your tools work smarter.
When you have all the relevant data on the people from social on your marketing automation system, you can continue with a nurture campaign and keep track of any other interactions you have with them. This helps you score a lead that you can pass to your company’s sales team.
In order to increase your social media ROI, you should follow these tips to give a human touch to everything you do on social media.
Choose Venerate Media Group for your next social campaign
Investing in social media is always a plus because combining your social media goals and social media efforts will provide results. For more great tips on social media marketing, feel free to visit Venerate Media Group’s blog. And if you need a social media campaign, call us today!