Just two years after Mark Zuckerberg founded Facebook, Jack Dorsey, Evan Williams, Biz Stone and Noah Glass created the next generation of social media. In July 2006, Twitter launched. Over the years, Twitter has steadily grown to become a social media giant. Now, the website averages 310 million active users per month. Here we are going to share the origins of Twitter.
Unlike Facebook, Twitter is a microblog. Microblogs are social media websites that allow users to make short and frequent posts. It limits its users to 140-characters per tweet.
Its users visit the website and app to interact and share with other people. People who have accounts use the social media network to follow people that do and do not know in real life.
It allows people to get real-time updates about the things they care about. Many people use it to get information, whether it’s news or celebrity gossip. According to a study conducted by the American Press Institute, 86 percent of users stated that they use it to get news.
Another way for users to follow topics is to use hashtags. A hashtag is the use of a pound symbol followed by a word or phrase. This becomes a searchable link that allows users to find information.
Throughout the years, it has evolved. Twitter is not limited to text alone. Twitter allows tweets to contain images, videos, and live videos. Twitter has also created features to insert polls and gifs into tweets. The site is steadily evolving and remains a prominent social media platform.
A quarter of online adults use it. Although this number is not as large as the number of users who use Facebook, Twitter history shows that it is an excellent platform in which to promote your brand online.
When incorporating Twitter into your digital marketing strategy, it is important to consider the demographic of the platform.
- There’s a slight majority of male users.
- The largest age range of users is – 18-24 years old.
- Minority users interact with the website the most.
- Users engage with the website between the hours of 8 a.m. to 7 p.m.
Twitter is a great platform to use to send short messages out to other users. Using it will increase the success of your company’s digital marketing strategy.
Your business should take advantage of its marketing benefits to reach potential customers online. Use relevant hashtags to promote your brand and post about trending topics. Incorporate gifs into digital your content.