Tapping into influencer marketing is a wonderful way to build your social media following quickly. In fact, social influencers can be everywhere, you only need to seek them out. But, why should you? For one very important reason: key influencers give you instant access to an already engaged audience.
Because this highly-targeted strategy is becoming more popular, it can be difficult to connect with your ideal influencers. The steps below will help you get started:
- Set Your Goals
Before you do anything, first determine what you want to achieve. Do you want to drive traffic back to your website? If so, focus on the amount of engagement your influencer’s content gets on average. Maybe you want to push your content out to more people. In this case, your strategy should be a higher follower count and garnering authority for your brand.
- Identify Your Influencers
Seek out influencers who have established credibility with an audience you would like to get in front of. Look at the number of followers your influencer has, and also check out the content they share. Make sure it is high-quality and revolves around keywords and phrases you would also like to be identified with. A simple google search is all this takes. If you want to go even further, try a tool like Lumanu or BuzzSumo.
- Get Their Contact Info
After identifying your top 5-10 influencers, you’ll need to find their contact information. Search the influencer’s name and business through LinkedIn. You can also try an internet search of their name and brand, along with relevant topics. Many influencers write guest blogs for brands they partner with, so be sure to check those as well.
- Offer Reciprocity
When you do something nice for someone else, it’s instinctive for them to want to do something nice for you. At the end of the day, your social media influencers are just people who want to be treated well. Go out of your way to add value by collaborating on a piece of content. Try sending them a free product in exchange for their honest review. Watch for any special achievements your influencers get, and congratulate them!
- Continue Engaging
Once you’ve built a relationship with your influencers, it’s up to you to maintain it! Engage with them on their own social media sites, and share their posts and tweets. Read their blogs and write insightful comments. Always remember that a great influencer strategy is one that benefits your brand, your influencer and your customer.
Would you like to add Social Listening to your marketing strategy? Contact Venerate Media Group today!