How to Use Social Media for Your Small Business

Connecting the community, as influencers.

If you’re ready to start a business or are a small business owner, you’ll need a way to promote your brand across a variety of digital platforms. Since every type of business needs a way to acquire customers, believe us when we say social media marketing for a small business is essential.

Social media management for small businesses will help increase your brand’s awareness on the Internet and help you gain followers which are your potential buyers. More big businesses are shifting toward the usage of social media and so are small businesses, too.

However, with nearly a billion users on social networks, it’s crucial to differentiate your business and be seen. If you’re wondering how social media sites can be a valuable asset for your small business, keep reading ahead.

1. Building a credible reputation

If you are a small local business, there is no need to connect with a huge number of people. Instead, your goal should be to connect with the right people which is your target audience.

Your online presence should perfectly depict what your brand stands for both online and offline. In order to achieve this, we suggest having a branding specialist cultivate your brand’s visual identity.

2. Attracting potential customers

Facebook is a very popular social media network. When using Facebook, it’s important to utilize a tool called geotagging. Geotagging on your Facebook page must be set up properly in order for customers to check-in at your business. From there, you can share your Facebook Page with many of your friends and family to attract more clientele.

This is an easy and free way to advertise your business. Also, you may want to consider offering special incentives to people who check-in when they’re at your business.

3. Building relationships

Real life connections matter. Conduct marketing research to identify like-minded professionals that you can connect and engage with. This professional insight may be of value to you in the future when implementing innovative ideas for your business.

If your time is far too limited to do meet-ups, try to schedule content in advance. This way, you’ll have more time to answer questions, respond to comments and reach out to like-minded professionals.

4. Repurposing your content

Using social media for your small business and creating new content can be extremely time- consuming. This is why we suggest you repurpose your top content. Be cautious not to end up duplicating it. Your followers wouldn’t like to see all the same content on every account.

Instead, try to learn the language of each social media platform. Insider tip:  photo sharing and video sharing are great ways to end up at the top of news feeds. Try to incorporate both in your content plan.

5. Diversifying your marketing efforts

The key here is to focus on customers you want. When you know what customers you want, you’ll also know which social media platform you should be building your presence on. Our recommendation is to start with Facebook, Twitter, Instagram, and LinkedIn. Once you’ve decided which social media works for you best, make sure you cross promote that content in your other online marketing and PR pieces.

6. Driving traffic to your website or blog

Every potential customer will visit your web-based site or blog if they intend to do business with you. So, try to think of your website or blog as a foundation of your online marketing efforts and optimize it for the researcher’s intent questions.

7. Don’t do it yourself

Since social media marketing is very time consuming, a small business owner won’t have the time nor expertise to do it themselves. Luckily, there are social media marketing companies for small businesses that can help with building a brand’s social networking sites.

If you’re looking to get your business started in some form of social media, contact Venerate Media Group. Our approach is simple. We listen, we research, and then we provide personalized brand-enhancing and customer-connecting recommendations. Are you interested in stepping up your digital marketing game? If yes, call us today to schedule a FREE quote!