Using Social Media to Help Animals

Connecting the community, as influencers.

Hello Social Animals!  Did you know that if Facebook were a country it would be the third largest Nation on Earth. Yep, there are over 1 billion active users on the site monthly. While we’re on the subject of numbers, let us share a few more: Instagram has 300 million active users, Twitter has 320 million people using their platform, Pinterest has over 100 million active users.

Numbers like this are proof that every company, business, organization, etc. should be on social media. Most importantly people want to see things they like online, while some companies are more difficult than others to market on social media, animals are not. However, there are still some basic methods and practices that people trying to spread awareness about animals need to know.

That’s why we have narrowed down the list to our top 3 tips for making a name for your animal shelter or non-profit on social media.

  • Share Your Events

Most animal shelters have adoption days or other events where people can come and meet the animals. With Facebook events you can easily share the event details to all of your fans. You can also take that Facebook event link and share it on your  other social media channels. By creating a Facebook event you can see how many people are planning to come to your event, and attendees can post questions directly on the event page for you to answer. You can also create polls for different reasons, such as food preferences, event time, etc. All around it is a great way to promote an event.

  1. Pictures & Videos

Be very visual with your content. Be sure you are sharing oodles and oodles of adorable animal pictures and videos. On social media, people are more likely to stop and pay attention to a video of a playful puppy or kitten rather than a text only post sharing details of a kitten up for adoption. So be sure you always have a camera or phone handy to capture these moments!

  1. Tell a Story

Connect with people’s emotions. Share the animal’s stories, so people can already get a sense for what the animal has been through and why they need to be rescued. A great approach that we’ve seen work for many other Animal Shelters is to speak from the voice of the animal. To be honest a couple of the stories have actually brought tears to my eyes, so it works people. And if it doesn’t get the animal adopted, hopefully it can at least get you more donations.

  1. Interact With Internet “Animal” Superstars

If you want to get an idea of animals that have done social media the right way, check out some social media all-stars like Grumpy Cat or Boo the Pomeranian. You can even share their content to your audience since it is relative to your industry.