2018 will be the year of video marketing. So, let’s make sure your social media services reflect that. Take a look at how Facebook, YouTube, Instagram, and Snapchat all have been developing new opportunities for business to utilize their services. Digital marketing is going to see a big push of social media services towards Live streaming and stories. Below are some things to look out for in 2018.
Ads Increase Social media services have allowed for businesses of all sizes to benefit from ads on social media. This is because of the degree of targeting that can be done. No longer are businesses forced to cast such a wide net; instead they can pinpoint their target audience. Therefore, we will see ad spending increase this year.
Mobile Optimization Desktops and laptops are still very much important. But, many users are now surfing the web or using social media through mobile devices. This means that everything will have to be optimized for mobile devices. Many people buy, comment, like, or engage through their mobile devices. So, this means that content consumption most likely occurs through mobile devices, and that your business needs to reflect that.
Facebook Creator App This app is designed for your brand in mind. Here is where engagement will happen. The app was created in order to push video marketing forward. This allows creators to connect with their audience and spread awareness. Basically, Facebook is giving your business the platform to grow your business with more tools to engage your audience with.
Explainer Videos and LinkedIn LinkedIn isn’t going to be left behind in the current push for video. 2018 will see a boon of explainer videos demoing products or introducing a company. We will see this all over LinkedIn because of an update that allows for videos to be directly uploaded. This means that we can expect to see more brands and businesses engaging with their audience, especially through smartphones. Currently, this update allows for uploads to only be available through the mobile app, but again it makes sense since we are seeing the number of mobile users grow daily.
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