Video SEO is a subset of SEO that is specifically focused on optimizing videos for better rankings in search engines. Here at Venerate Media Group, we specialize in digital marketing and we’re always on the lookout for tips and tricks for improving the visibility of our clients. In this blog post, we will share 5 tips for optimizing your videos for better search engine visibility.
SEO, or search engine optimization, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO can be used to improve the visibility of a website for a variety of different keywords and phrases. But did you know that you can optimize your videos for search engines as well, not just your website?
Is video SEO really that important?
Before we get into the tips, it’s important to understand why video SEO is so important. A recent study by Cisco predicts that by 2021, 80% of all internet traffic will be video traffic. That means that if you want your website or videos to be seen by potential customers, you need to optimize them for search engines. In addition, a study by Brightcove found that videos that are optimized for SEO have a 41% higher chance of being clicked on in SERPs than those that are not optimized.
Now that we’ve covered the importance of video SEO, let’s get into the tips.
Tip #01: Use Relevant Keywords in Your Video Titles and Descriptions
One of the most important aspects of SEO is using relevant keywords throughout your website and videos. This helps search engines understand what your content is about and match it with potential customers who are searching for those terms. When creating your video titles and descriptions, be sure to include relevant keywords that accurately describe your video content.
Tip #02: Optimize Your Video Thumbnail Images
Your video thumbnail image is one of the first things that potential viewers will see when they come across your video in a search engine. As such, it’s important to make sure that your thumbnail images are clear and optimally sized. In addition, you should include relevant keywords in your thumbnail image file names to help improve your ranking for those terms.
Tip #03: Create transcripts of your videos
Another important tip for optimizing your videos for SEO is to create transcripts of the audio content. This helps search engines index your video content and makes it more accessible to viewers who are deaf or hard of hearing. Transcripts also make your video more “skippable” which can help improve your video’s watch time, another important ranking factor.
Tip #04: Host Your Videos on a Reliable Platform
When it comes to hosting your videos, you want to make sure that you use a reliable platform that can provide fast loading times and high-quality playback. YouTube is a great option for many businesses, but there are other options available as well. Whichever platform you choose, be sure to test it out to ensure that your videos load quickly and play smoothly.
Tip #05: Promote Your Videos Across Your Other Marketing Channels
Finally, don’t forget to promote your videos across your other marketing channels. This includes social media, email marketing, and your website. By promoting your videos in multiple places, you’ll increase the chances that potential customers will come across them and watch them. In addition, promoting your videos can also help improve their ranking in search engine results pages.
By following these tips, you can optimize your videos for better search engine visibility and ranking. If you need help getting started with video SEO or have any questions about the tips mentioned above, feel free to contact us. We’re always happy to help!