The point of digital marketing is to promote your company’s brand or products using electronic media. When marketing on social channels, it’s important to use visuals such as images and video content. It has been proven that content with visuals gets viewed more than content without visuals. If you’ve ever asked: „Do gifs work on Twitter?“;  the answer is yes! We are sharing a method that shows how to use gifs on twitter.

Enter the role of gifs. A gif (a file ending with .gif) is an animated image file. Multiple images are saved within one file, allowing the image to act as an animated clip. Gifs are not new on the internet scene. In fact, gifs were created in 1987 by Steve Wilhite. However, gifs have taken the internet by storm in recent years. Last year, over 100 million gifs were shared on Twitter. If you haven’t started using gifs yet, it’s time that you add them to your social media marketing strategy.

Gifs are a great way to add a visual element to any type of content. Twitter allows gifs to auto-play, meaning that your followers won’t have to click on the gif to view it. The gif will move automatically. Typically, a tweet that contains a visual receives more engagement from its followers. Companies currently use gifs as a tool to create visually-stimulating content and interact with their customers.

In early 2016, Twitter created a gif keyboard. Using the gif keyboard makes adding visuals to your company’s content easier than ever before. Without having to leave the Twitter website or app, you can search a gif library and instantly insert a gif into your tweet. By using the gif keyboard, your company has access to many different types of royalty-free gifs ranging from pop culture to reaction gifs. learn how to use a gif in your tweets.

It’s easy to do. Here’s how to use the gifs on Twitter with a keyboard :

  1. Tap the “Tweet” icon.
  2. Click the “Gif” icon.
  3. Search through the gif library and select a gif that works with your tweet.