Having trouble driving traffic to your website? Trust us, you’re not alone. Many professionals are constantly challenged when it comes to this part of digital marketing.
You’re busy writing new blog posts, creating social media posts, and coming up with strategies for your new email campaign – you end up not knowing what was useful and drove traffic to your website vs. what wasn’t.
Read on and find out what you should focus on and what will increase the traffic to your website, generate leads and improve ROI.
It’s important to attract the right people to your company. And, as we already know, the best way to do this is by blogging.
Writing a good blog post depends on the following: identifying your buyer persona, conducting SEO research, drafting a post that answers your audience’s questions, publishing your post on your blog, and promoting it on social media.
Google favors sites that are known to be experts on topics they write about and the higher you rank on Google the more organic traffic you will get. To be considered an expert, you can create a pillar page, which is a longer blog post, that broadly covers a certain topic. The next thing you should do is create supporting blog posts targeting long-tail keywords.
A quick way to drive traffic to your company’s website is through paid advertising. You can run pay-per-click or retargeting ads. Additionally, with social media, it’s possible to run display ads or sponsored posts.
Organic social media
We know this isn’t a new strategy, but it’s important to pay attention to it. The key to this strategy is to adopt new features on social media platforms as soon as they appear.
Facebook is releasing an automated lead generation feature on Messenger. It allows you to create an automated chatbot experience that links to the content offers on your site. Using this feature is an excellent way to drive traffic to your website.
However, don’t just use Facebook, Instagram or Twitter. There are other social media platforms that will help you generate more traffic.
The essential thing is to know your audience! So, before deciding what to do to drive traffic to your site- analyze it. There’s a platform called CrazyEgg that will analyze your website and you’ll find out where you’re losing your visitors. Using this information, you can decide what to do next and what kind of content to create.
Contests and giveaways
People love contests and giveaways, and it’s an easy and quick way to drive traffic to a website. They can be hosted on social media or through your email list.
It’s fairly easy to organize a contest or giveaway, you just have to choose a social network, choose a prize, explain the criteria, write ad copy, add graphics, post and promote.
Influencer marketing works. It’s considered a budget-friendly option when it comes to online marketing. Collaborations with YouTube influencers are said to be four times more effective at driving brand familiarity than those with celebrities.
Word of mouth is essential. You should delight your customers with your products and services and work with influencers to spread the word.
Having trouble with driving traffic? No need to worry! Venerate Media Group’s awesome team of experts will find the best solution for you and your company. Just give us a call and we’ll help you! Call Us Today! +1 (888) 486-4130.