Looking to improve on your website’s SEO? Start by looking at your social media services. Reject bad habits and look towards implementing strategic tactics. Boost your site’s SEO with some tips provided in this post. These measures will ensure that your social media services are utilized more effectively. Here are six ways to boost your site’s SEO:
Related: How To Research Keywords For Your SEO Strategy
1. Use keywords strategically
Keyword research lays the foundation for any SEO campaign. A vague keyword phrase such as “cat food” casts too wide a net. People might be looking into information about types of cat food or maybe about a recall. But if you instead use the phrase “buy raw cat food,” you zero in on somebody who is likely ready to buy a specific type of cat food.
Specific keyword phrases are better for your company. Your social media services should reflect these, whether it’s in their hashtags or posts.
Remember that when you search for things online, you type specific keywords or phrases to help you find what you are looking for. The average user uses a conversational tone rather than a marketing one.
Therefore, to achieve more success with an SEO campaign, you must consistently publish as much quality content as possible. The content will include long-tail keywords that will reflect a more conversational tone. This will result in better conversion rates.
2. Optimize across your website
Under the ranking algorithm, title tags remain crucial for SEO purposes, but meta descriptions have lost their influence. However, they do provide space for attracting clicks from a search query. They can still be an effective draw when looking for a little more beyond the title or post.
You also don’t want to have titles and descriptions that are too short or too long. These can harm your SEO efforts.
3. Earn links
Buying and selling links is not the way to go. They are even against Google’s Webmaster Guidelines. Search engines are now sophisticated enough to detect suspicious links. This could harm your search engine rankings because naturally earned links improve website reputation. Getting your links slapped as spam can really slow down your growth.
Related: Using an SEO Campaign to Grow Your Local Business
4. Be natural
Jamming a keyword into a sentence sounds and looks unnatural. This is the wrong way to approach SEO. Instead, move to content-focused tactics. Keyword stuffing is falling out of favor as we see search engines crack down. The shift is towards flowing conversational content.
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