6 Ways Your Small Business Can Utilize Social Media

Connecting the community, as influencers.

In a sea of competitors, how can you stand out? What should your online presence look like? Do you need a good social media marketing strategy? Thanks to the internet, social media can be the tool to take your business to the next step.  Using social media services for your business can drastically change how you do business. It doesn’t even have to be anything big. Start small and be effective. Here are some ways how a small business can utilize social media:


Be helpful to current and potential customers. You don’t always have to have the answers. But being able to recommend other social media accounts can showcase your knowledge and expertise. This lets customers know that you are up to date on what’s new in the industry. You show them that you follow what the general consensus is and are able to provide other accounts to prove this. Being able to show customers that you look at others and can provide them with the correct info, will enable them to trust you and build up your reputation.

Recognize the competition

You can take step one even a bit further. Acknowledge your competitions when they do something that you appreciate. Again this shows that you are in the know. This shows your audience that you care about them and not just about promoting your brand. Humbleness goes a long way in social media.

Try posting funny or uplifting pictures

It is important to show that your business has a personal touch. In order to build that human connection, you should spice up your posts. A funny picture or an uplifting image can do just that. Maybe a picture reflecting your business’s values or tying in your business in a fun way can be the right step in creating a more human face to your business.

Awareness campaigns

Take advantage of using awareness days. Post a #throwbackthursday. Let your followers know how much you love World Nutella Day. Expand this to causes, holidays, or whatever you fancy. This lets your audience know you can have fun or that some causes are important to your business. These fun events can help boost your social media profile.

Audience input

Engaging with your audience on social media platforms is a great way to get them involved. This can generate buzz among your followers, provide feedback, and increase visibility. This again adds that human touch that really draws in people to a business. It also creates trust which in turn strengthens your relationships with your customers.


Consistent and up to date posts are important. But, a change of pace can also be important too. Try posting a picture of the business on its first day and currently. Showcase how far you have come and how proud you are. Watch as followers chime in or simply see how you have progressed.

It is important to be consistent. But that should not scare you from trying out new things. Utilize the power of social media and seize the opportunities they present in growing your business and building brand awareness.

Interested in stepping up your social media presence? We can help with social media for small business! Get a free quote from us today!