If you aren’t quite sure what digital marketing means, let’s clear that up first. Any promotional effort performed online(social media posts, emails, website SEO and pay per click ads) fails into the category of digital marketing. Put simply, digital marketing is an umbrella term for all marketing executed online.
Now that you understand digital marketing, we encourage you to create a content marketing plan. Doing so will help identify which components to emphasize in your digital marketing Tampa campaign. Now, it’s time to learn a little bit about a few of the digital marketing components available to you.
Search marketing is comprised of SEO (search engine optimization) and PPC (pay-per-click) advertising. SEO is a free way to rise within the search engine rankings while PPC requires payment for services rendered (link clicks). By targeting keywords within your website content, you can use SEO to get your website more easily and frequently found in search engines such as Google, Yahoo and Bing.
SEO is an intricate business which is why we have a team dedicated to SEO-related tasks. Though it’s not impossible to do on your own, it does require knowledge. We recommend you start by learning more about keyword research.
Digital marketing for your Tampa company doesn’t have to include email marketing, but we do suggest you consider it. Why? Because email can be an incredibly effective marketing method. When you enter the domain of digital marketing, the importance of mailing lists makes itself known. The brands who see the most success know how to target their audience. Beyond that, it comes down to finding the right mix of promotional content and non-promotional content.
Ensure your business gets better at email marketing by learning more about what’s involved.
Social Media Marketing
The only form of digital marketing more successful than email marketing is social media marketing. Social media helps bridge the gap from one part of the world to another. It also has the ability to connect people locally. Once you’ve identified your social media audience, it’s a great idea to determine your goal for each platform.
But go beyond that. Realize that it takes a lot of effort to craft content that people respond to and especially difficult to do on a regular basis. Create and stick to a content marketing calendar. It’s also vital that you spend time developing your brand voice. It’s what distinguishes your business from the competition.
How do you know if the digital marketing for your Tampa business has been successful? With traditional marketing, it can be hard to tell. Not so with modern marketing. Each SEO program and social media platform has its own unique tracking capabilities designed to tell you what’s working what isn’t, along with many many other bits of information. Just take a look at these commonly analyzed social media metrics to get an idea of what you can start measuring.
Sensible businesses know they must incorporate digital into their marketing mix to stay competitive in today’s market. Yes, your business needs marketing strategies to reach your Tampa audience, BUT, who says you have to be the one to do it? Let us handle the numerous details of your marketing needs. Call (888) 486-4130 to reach Venerate Media Group.