Connections are your currency
Connections are how you grow!
The more connections you have, the more reach your posts and content will have as your connections see your social media activity
As your following starts to grow so will your engagements and the more engagements you have the more your brand will be seen. Connections are free brand awareness!
But if you’re social media isn’t active or engaging, your audience will have no reason to stay connected so content is key!